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Veranda profiled Lauren Hudson’s compact Pimlico flat, where the Wells Design founder and designer Katrin Cargill covered walls and furnishings in patterned textiles. Hudson says she favors mixing furniture scales and continually editing the rooms; the report does not give the flat’s dimensions or renovation cost.
Veranda has published a tour of designer and Wells Design founder Lauren Hudson’s compact flat in Pimlico, London, where patterned fabric covers much of the walls, windows and bedroom furnishings. The project, created with designer Katrin Cargill, shows how Hudson adapted a modest four-room home to her interest in textiles, antiques and English craft.
Hudson told Veranda that she found the flat after an evening scrolling through Zillow. She described the decision to rent it as “a total impulse move”. The home has a living room, kitchen, bedroom and bathroom, and its irregular layout and imperfect angles became part of the design rather than problems she tried to conceal.
In the drawing room, the walls and windows are dressed in indigo Agra linen from Classic Cloth. The room also includes a custom sofa upholstered in Rose Cumming’s Clemenceau fabric, along with antiques and art. Hudson said she brought some belongings from the United States and sourced other pieces through London showrooms and antique shops.
The bedroom extends the textile treatment with Rose Cumming’s brown Macclesfield fabric on the walls, window shades, headboard and bed skirt. Veranda credits the interior design to Wells Design and Katrin Cargill, who also handled styling. The report describes the materials and furnishings but does not provide a budget, floor area or full renovation timeline.
Pattern in a Compact London Home
The project offers a specific example of how a designer approached a small home: rather than relying on a limited palette or miniature furniture, Hudson used textiles across several surfaces and mixed furnishings of different sizes. Her comments make clear that this was a personal design choice, not a claim that the approach suits every small flat.
For readers interested in interiors, the tour also documents the use of handwoven cloth, antiques and locally sourced pieces in a London home. Hudson’s work connects her own business interests with the flat: she leads Wells Design and, in 2024, launched Design Destination London. The report presents the apartment as both a place she enjoys staying and a setting connected to her professional visits.
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Hudson’s London Design Connection
Hudson first came to London about a decade ago after taking the helm of Wells Design. Veranda reports that the city’s showrooms, artisans and antique shops inspired her to plan an English-inspired showroom in Houston. Her business later expanded into the Wells Companies, and she launched Design Destination London in 2024.
Hudson told the magazine that she spends only a couple of weeks each quarter in London. She said the city’s appreciation of craft and heritage is a continuing draw. The Pimlico flat followed that professional connection, but the source describes the rental as an impulsive personal decision rather than a planned business expansion.
““This was a total impulse move.””
— Lauren Hudson, quoted by Veranda
Details the Tour Does Not Give
Veranda’s report does not specify the flat’s floor area, rental price, furnishing budget or the duration of the design work. It also does not say whether the apartment is available for public visits or how often Hudson uses it beyond her comment that she spends a couple of weeks per quarter in London. The article is a design tour, not an account of a renovation’s costs or technical work.
Hudson’s Ongoing London Visits
Hudson told Veranda that she continues to visit London for a few weeks each quarter and that her interest in the city’s craft and design community remains strong. The report does not announce a new project or a future change to the flat. Its current status is described through the tour and Hudson’s account of continually editing the furnishings as she lives with the space.
Key Questions
Who designed Lauren Hudson’s Pimlico flat?
Veranda credits the interior design to Wells Design with Katrin Cargill. Cargill also handled styling.
What is the flat’s main design feature?
The home uses patterned textiles across multiple surfaces, including drawing-room walls and windows and bedroom walls, shades and furnishings.
Which fabrics are mentioned in the report?
The drawing room uses Classic Cloth’s Agra linen and a sofa upholstered in Rose Cumming’s Clemenceau fabric. The bedroom features Rose Cumming’s Macclesfield fabric.
How often does Hudson stay in London?
Hudson told Veranda she spends a couple of weeks each quarter in the city.
How large is the Pimlico flat?
The report describes it as small but does not give its square footage or room measurements. It lists a living room, kitchen, bedroom and bathroom.
Source: veranda.com
