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Ace Retail Group announced plans to open a Westlake Ace Hardware at 99 Old Sugar Creek Road in Fenton, Missouri. Remodeling is scheduled to start in early 2027, with a soft opening anticipated for summer 2027; the company currently operates six Westlake locations in the St. Louis area.
Ace Retail Group plans to open a Westlake Ace Hardware in Fenton, Missouri, adding a seventh store to its St. Louis-area operation. The retailer announced the project October 29, saying remodeling is scheduled to begin in early 2027 and a soft opening is anticipated for summer 2027.
The planned store will be at 99 Old Sugar Creek Road in a free-standing building formerly occupied by Goodwill. The property covers approximately 12,500 square feet, including about 11,000 square feet of retail space, according to the report by Hardware Retailing. It has a large parking lot and access from New Sugar Creek Road.
Ace Retail Group currently owns and operates six Westlake Ace Hardware stores in the greater St. Louis area, in Ballwin, Brentwood, Maryland Heights, Crestwood, St. Peters and Washington. The Fenton location would expand the chain’s local presence, though the announcement did not provide details about staffing, product offerings or store hours.
“We’re excited to bring the Ace Helpful Promise to Fenton,” Ace Retail Group president Bob Massengill said in the announcement. He described the new store as an opportunity to serve more homeowners with service, advice and products for their projects. His remarks express the company’s intended customer approach; they do not establish specific services or operating plans for the location.
A Seventh Store for St. Louis
The announcement means Fenton residents are expected to gain another nearby hardware retailer, while Ace Retail Group extends its existing St. Louis-area network. For customers, the new site could offer a local option for hardware and home-project supplies, but the company has not released a detailed inventory or service list.
The project also puts a former commercial property back into planned retail use. Its roughly 11,000 square feet of retail space and parking lot provide the basic footprint described for the store. The announcement does not say whether the project will create a particular number of jobs, so employment effects cannot yet be quantified.
For Fenton, the most relevant milestones are the planned start of remodeling and the anticipated soft opening. Both dates remain forward-looking schedules rather than confirmation that construction has begun or that the store will open on a fixed day.
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From Existing St. Louis Stores
Westlake Ace Hardware is the retail brand Ace Retail Group says it operates in the St. Louis area. Before the Fenton announcement, the group had six local stores, located across communities including Ballwin, Brentwood, Maryland Heights, Crestwood, St. Peters and Washington. The proposed Fenton shop would add to that footprint rather than mark the company’s first presence in the region.
The planned address is in a former Goodwill building, which the announcement describes as a free-standing property. Remodeling is expected to adapt the existing building for hardware retail. The report does not give construction costs, explain the renovation scope, or state whether any approvals or permits remain outstanding.
““We’re excited to bring the Ace Helpful Promise to Fenton.””
— Bob Massengill, president of Ace Retail Group
Opening Schedule and Store Details
The announcement gives an anticipated summer 2027 soft opening, not a confirmed opening date. It is not clear whether the schedule could change, how long remodeling will take, or when the company will announce a firm date.
Other details also remain unavailable, including the store’s hiring timeline, staffing levels, hours, product range and any services beyond the general commitment described by Massengill. The announcement does not state the project’s cost or identify any remaining permitting or construction conditions.
Remodeling Planned for 2027
Ace Retail Group’s stated next step is to begin remodeling the former Goodwill building in early 2027. The company anticipates a soft opening in summer 2027. Further announcements may clarify the construction schedule, hiring, store hours and opening date; none of those details was included in the October 29 report.
Until the company provides an updated schedule, the opening should be treated as planned rather than guaranteed for a specific date. The next concrete milestone identified is the start of remodeling.
Key Questions
Where will the new Westlake Ace Hardware be located?
The planned location is 99 Old Sugar Creek Road in Fenton, Missouri, in a former Goodwill building.
When is the Fenton store expected to open?
Ace Retail Group anticipates a soft opening in summer 2027. No specific date has been announced, and the schedule could change.
When is remodeling scheduled to begin?
Remodeling is scheduled to begin in early 2027, according to the announcement.
How many Westlake Ace Hardware stores does Ace Retail Group operate in the St. Louis area?
The group currently operates six stores in the area. The planned Fenton location would bring that total to seven if it opens as anticipated.
What is known about the store’s size?
The building is approximately 12,500 square feet, with about 11,000 square feet of retail space. The announcement did not provide further details about its layout or product selection.
Source: hardwareretailing.com
