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Benjamin Moore has named Webster Green HC-130 its 2027 Color of the Year and released seven complementary shades. The company says its color marketing team chose the palette after analyzing design and architectural trends; pricing, product availability and specific rollout details were not included in the announcement.
Benjamin Moore named Webster Green HC-130 its 2027 Color of the Year on October 14, 2026, pairing the green with seven complementary shades in its Color Trends 2027 palette. The announcement gives homeowners and design professionals a new set of color recommendations for the year, though the company did not provide product pricing or availability details in the report.
The company describes Webster Green as a composed green intended to convey both stability and optimism. Andrea Magno, Benjamin Moore’s vice president of brand, color and integrated marketing, said the team focused on the green color family after finding that variations of green had shown staying power across past, present and future trends. Those descriptions reflect the company’s design rationale, rather than a measurement of consumer preference.
The accompanying palette draws on Benjamin Moore’s color library and includes White Down OC-131, a soft off-white; Nelson Blue CW-635, a pale blue; and Shakespeare Tan 228, a golden neutral. The remaining shades are Antique Copper 1169, a warm brown; Wild Aster 1240, a muted pink; Durango 2137-30, a deep neutral with olive tones; and Townsend Harbor Brown HC-64, a burgundy shade.
Benjamin Moore presents the eight hues as usable either together or individually, spanning pale colors through deeper, earthier tones. The announcement does not specify whether all eight will be available in new products or collections, or identify particular rooms, finishes or design applications for Webster Green.
A Palette for 2027 Projects
The selection matters to people planning painting and interior design projects because the Color of the Year announcement offers a prominent reference point for choosing colors. Webster Green is presented alongside seven other shades, giving consumers and designers more options than a single featured hue. The group ranges from light neutrals and blue to brown, pink and deeper green-toned colors.
For paint retailers and design professionals, an annual palette can also shape conversations about color choices and help frame seasonal displays or project recommendations. The source report describes Benjamin Moore’s previous selections as having influenced residential and commercial design standards in North America and 74 countries globally. That is the report’s characterization; it does not provide supporting data quantifying the influence of those selections or forecasting demand for the 2027 palette.
The announcement is a design trend statement, not evidence that Webster Green will become a dominant choice among customers. Its practical relevance will depend on how consumers, decorators and businesses use the color, and on the product and availability details Benjamin Moore provides beyond the announcement.
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How Benjamin Moore Selects Colors
Benjamin Moore says its Color of the Year selection process draws on decades of design expertise and architectural trend analysis conducted by its Color Marketing Team. The company describes the 2027 palette as building on previous annual selections. The report does not provide details about the research methods, the number of trends assessed or the evidence used to determine that green has staying power.
Magno linked Webster Green to the company’s focus on the green color family and described the shade as combining a rooted quality with a forward-looking feel. Benjamin Moore’s palette includes both lighter and darker options, which the company says can work in combination or as standalone hues. No comparison with other paint brands’ 2027 selections appears in the source report.
“For 2027, our focus centered on the green color family. When we looked across the past, present and future of color trends, variations on green consistently demonstrated remarkable staying power.”
— Andrea Magno, Benjamin Moore vice president of brand, color and integrated marketing
Availability and Use Details
The report does not say when the palette will be available in specific products, whether Benjamin Moore plans related promotions or collections, or whether the shades will be offered across every product line. It also provides no prices, finish recommendations or instructions for combining the colors. Those details should not be assumed from the Color of the Year announcement alone.
It remains unclear how broadly Webster Green or the other seven shades will be adopted by consumers and professionals. Benjamin Moore’s statements about trend analysis and the colors’ qualities are attributed company views; the source does not include independent research, sales projections or consumer survey results.
Further Product Details Awaited
The immediate next step for readers considering the palette is to check Benjamin Moore’s product and retailer information for availability, pricing and color samples. Those specifics were not included in the October 14 announcement covered by Hardware Retailing. The report also does not name a later release date or describe a launch event.
As the 2027 palette reaches retailers and design projects, its use may become clearer through product listings and customer choices. For now, the confirmed development is the naming of Webster Green HC-130 and the release of seven companion hues; claims about the palette’s broader influence or popularity remain untested.
Key Questions
What is Benjamin Moore’s 2027 Color of the Year?
Webster Green HC-130 is Benjamin Moore’s 2027 Color of the Year, announced October 14, 2026.
Which colors accompany Webster Green?
The seven companion shades are White Down OC-131, Nelson Blue CW-635, Shakespeare Tan 228, Antique Copper 1169, Wild Aster 1240, Durango 2137-30 and Townsend Harbor Brown HC-64.
Why did Benjamin Moore choose a green?
Andrea Magno said the company’s Color Marketing Team focused on green because variations of the color showed staying power across past, present and future trends. This is Benjamin Moore’s stated reasoning, not an independently verified consumer trend finding in the source report.
When will the 2027 colors be available, and how much will they cost?
The source report does not provide availability dates or prices. Readers should consult Benjamin Moore or its retailers for current product information.
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